Alexander Gumuchian (/ɡʊˈmuːtʃiːɛn/; born June 30, 1995), better known as bbno$ (pronounced baby no money),[4] is a Canadian rapper, singer, and songwriter from Vancouver, British Columbia. He is best known for his collaborations with rapper Yung Gravy and his 2019 single, "Lalala” with producer Y2K, which has reached over 250 million streams on Spotify. Gumuchian has over 20 million monthly streamers on Spotify as of September 2019.[5]